She had 'IT'


It is a fun, light-hearted romantic comedy with a winning performance from the quintessential flapper, Clara Bow. This movie has become synonymous with her career and movie star image. So much so, that even today she is remembered primarily as 'The It Girl'. She was the last female superstar of the silent era and the one who best represents the jazz-age. When sound came in she was unable to adapt and sadly her career ended as quickly as it had begun. She spent the rest of her life battling mental illness and shortly before her death in 1965 she said the oft-quoted line. "I pass the torch of 'It Girl' not to Taylor or Bardot, but to Monroe." Ironically, Marilyn was already dead at this time.

'It' was coined by novelist Elinor Glyn as a way of describing someone with sex appeal. She even appears in the movie during a scene at The Ritz to explain her meaning of the term; creating a classic moment in early Twentieth Century pop-culture.

The story is a case of opposites attracting. When the common yet incredibly vivacious sales-girl Betty Lou Spence falls in love with her handsome, sophisticated boss sparks fly, until he mistakenly thinks she is an unwed mother. Can they iron out this dirty little wrinkle in their relationship in time for true love to reign supreme?

The movie has several well-known scenes, including the couple's first date at Coney Island and the finale aboard his yacht. Gary Cooper, who appeared in bit parts in dozens of silent movies before becoming a huge star in the talkies, shows up as a journalist covering the shocking story of the 'unwed mother'.

It is not only a breezy seventy minutes of entertainment, but it is also the perfect vehicle for Clara Bow's unique charms and a priceless time capsule of American society and male/female relationships from many decades ago.