SEO MYTHS


SEO – Search Engine Optimization is getting more complex and competitive every year.

Back from 1998, Google never disclosed its search algorithm (why would they do it?) and its ranking algorithm is updated at least a few times a year.

Google never disclosed its search algorithm (why would they do it?) and its ranking algorithm is updated at least a few times a year.
This lack of transparency and miscommunication creates a vacuum, which is often filled by SEO myths, “SEO experts” and other elements of SEO bulls***, which can really harm your website and overall digital marketing performance.

SEO MYTHS YOU SHOULD NEVER FOLLOW



Let’s take a look at the most common SEO myths.


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1. SEO IS DEAD

Another, more radical SEO myth is that SEO is just dead. It is super old technology, which doesn’t work anymore, therefore you should focus your marketing efforts on likes of Facebook, Instagram or Youtube.

While partly, it is true that SEO is much more complicated and competitive these days, especially with English content.

But, there are many examples of world-class companies and startups, who invest heavily in content marketing and SEO, including Hubspot, Intercom, Buffer, Booking.com, Momondo, GetYourGuide and so on.

Still, SEO has one of the highest ROI among all digital marketing channels.


2. SEO AND CONTENT MARKETING IS THE SAME THING

It is close, but not exactly.

Content marketing can involve amplifying your content among different mediums, while SEO focuses on effort, which boosts up your search engine rankings.


3. SEO IS AN OLD WAY OF DOING THINGS

A lot of marketers already refer to SEO as an old way of doing things, a technique back from the 2000s.

The truth is SEO still might perform really well for your digital marketing campaigns – both for large enterprises and small personal blogs, both for B2B and B2C.


4. WRITE SHORT CONTENT – IT IS FASTER TO READ

One of the strangest SEO misconceptions or SEO myths I have seen is that you should only produce 300-500 words content.

Because, people don’t like to read a lot and if the content is short – they will read it in full and enjoy it.

It can make sense. But, for SEO purposes, it doesn’t. According to research from Co-Schedule, best-performing blogs on Google are in 1500-2200 words range.

Why?

Because, Google prefers comprehensive content, which gives a full answer to a specific search query.

5. FORGET BACKLINKS, JUST WRITE CONTENT

Backlinks are quite often the hardest part of SEO.

A lot of digital marketers and bloggers don’t really get, what are backlinks and why you need to do active link building campaigns.

That’s why, there is this common thesis: “Just write high-quality content, based on keywords”.

It is kinda true, in time your content will start to deliver organic traffic and natural backlinks on its own, but it may take much more time.


6. JUST BUY BACKLINKS THEN

Another part of bloggers and SEOs do recognize the importance of domain rating and a number of referring domains to your blog posts.

But, instead of participating in the community and high-quality link hunting, they just use the first Fiverr gig to “get 10000 high-quality backlinks to your site for $10”. It’s one of the common SEO myths most people believe in and also spend money on it.

In a better scenario, these backlinks don’t work at all.

In the worst scenario, they will harm your site and lead to a Google penalty. Maybe, you will even need to switch domains…


7. WRITE ONLY LONG-FORM CONTENT (3000 WORDS+)

So, it means that you need to produce only long forms?

Nope…

See, after Google rank brain algorithm update, everything became super complicated. 🤯

Google judges content not on length, but how it answers the search query.

If it is 10000 words long, but there is no clear and comprehensive answer to the search query – it won’t rank.

That is the main thing you should keep in mind while writing new posts on your blog.


8. YOU DON’T NEED KEYWORD RESEARCH

Another common misconception among bloggers is that you can just produce content and don’t care about keywords research.

In other words, this approach is called “Just put sh** on the wall and hope it sticks”. 😅

Of course, you are welcome to write articles on any topics you want, but if you are aiming for SEO efficiency, it is recommended to produce blogs, based on data, which is top searched queries in Google.

Why do you need to guess? Just by using Google suggest or free Google Keyword Planner tool you can have a list of top keywords in every niche.

Obviously, if your blog is young, don’t go after competitive and high-volume keywords (>1000 searches per month). Start with long-tails, low volume ones – 50-500 monthly searches.

Tools like Keysearch and KwFinder are amazing tools to find keywords, search volume, competition, and other factors to help you find long-tail queries to rank on Google.


9. JUST SHARE BLOGS ON FACEBOOK

SEO can get complicated, therefore the majority of bloggers just default to sharing their posts on Facebook, Twitter and/or groups.

While SEO is harder than sharing your blogs on different platforms but it is more efficient in the long term.

SEO brings evergreen traffic – even old posts, published 2 years ago, will bring you a lot of traffic every month. It is like recurring revenue in business – your traffic adds up every month.

While, if you share something on Facebook – it might go viral, bring 100K visitors in a few days, but then your content is dead forever. And you need to go over again. In most cases, it can be really unpredictable and unsustainable.

You should do both – SEO and social media 🙂



10. SEO CAMPAIGN WILL PERFORM WELL IN ~2 MONTHS

One of the negative sides of SEO is that it takes a lot of time.

Even if you are Neil Patel or Brian Dean (a.k.a. the kings of SEO) it may take 6-8 months to see first tangible results (traffic, conversions, leads, orders, etc) coming from SEO.

Usually, SEO is a marathon, not a sprint. Bloggers who win in SEO usually have a lot of patience – 2-4 years of hard work.

So, just have that in mind.